# Marketing: One brand, one plan > For in-house marketing teams: content plan on the board, posts in your brand's look, short links with campaign tracking, and brand rules in the wiki, all in one place instead of six tools. - Page: https://www.ciro-noise.de/loesungen/marketing-teams - Deutsche Fassung: https://www.ciro-noise.de/loesungen/marketing-teams.md For marketing teams whose plan lives in a spreadsheet, drafts in five folders, and brand rules in a PDF nobody can find. In CIRO NOISE, the content plan sits on the board, posts are made in your brand's look, and every link shows where visitors come from. - Content plan on the board - Posts in your brand's look - Two seats free ## When does the post go out, and who approves it? The editorial calendar is a spreadsheet, drafts sit in a folder, approval happens in chat. You open a design tool for posts, a shortener for links, a whiteboard for notes. Anyone new first goes looking for the brand rules. In CIRO NOISE, the content plan is a board, every post is a task with a date, and approval happens on the post itself. Instagram carousels come out in your brand's look, because logos, colors, and fonts live in the brand kit. Every campaign link becomes a short link with a QR code, and CIRO NOISE adds the campaign parameters itself. Brand rules live in the wiki, and the AI answers questions from them with a source. ## How teams like yours use CIRO NOISE Two people or ten: the workflows are the same. ### Social media: From draft to published post The post is a task on the content plan. The carousel is made in your brand's look and goes straight to Instagram. - Content plan with dates on the board - Carousels with logo, colors, and fonts from the brand kit - Publish straight to Instagram - Reply to comments in one place ### Campaigns: Every link shows what it brings For posters, newsletters, and trade shows, every campaign gets short links with QR codes, campaign parameters attached automatically. - Short links with QR codes - Campaign tracking without fiddling with links - Pitch pages for partners and sponsors - Concept boards for the campaign idea ### Brand and content: Brand rules everyone can find Tone, logos, and templates live in one place. New team members ask the AI and get the answer with a link to the wiki. - Brand kit with logos, colors, and fonts - Brand rules and templates in the wiki - The AI answers from the wiki with a source - Images and files in one storage ## This changes Fewer tools, less back-and-forth, one plan for everyone. - **One plan everyone sees**: Every post is a task with a date and an owner. Approval happens on the post. - **Posts always look like your brand**: Logos, colors, and fonts come from the brand kit, not from memory. - **Campaigns you can measure**: Every short link carries the campaign parameters, and you see how often it was opened. - **New people find their way**: Brand rules and templates live in the wiki, and the AI answers questions from them. ## The tools your team starts with This is where marketing teams usually start: social media, content plan, brand rules, and knowledge. The post is on the plan, the carousel takes the brand from the kit, and the wiki keeps the rules. As your team grows, every other feature is already there. - **Social media**: Carousels in your brand's look, straight to Instagram - **Boards**: Content plan with dates, approval on the post - **Wiki**: Brand rules, tone, and templates - **Knowledge & assistant**: “Which color do we use for promotions?” – answer with a link to the wiki - **Customers**: Partners, sponsors, and press with their history ## Tell Claude. CIRO NOISE records it. ### Create a content plan > Set up a content plan for the fall campaign “Stay Outside” with six posts, two per week starting November 2. The content plan for “Stay Outside” is ready: six posts as CON-31 to CON-36, two per week from Monday, November 2. Two each cover rain jackets, fall hiking, and gear care, as in the brief. Lea builds the carousels, Tim writes the copy. Everything sits in the “Idea” column. ### Check a brand rule > Tim asks whether we can show the fall discount in orange. What do our brand rules say? Yes, but only as an accent: per “Brand rules: colors”, a discount appears in orange on a dark background, at most one element per post, never as a fill. The rule is now a comment on CON-34, the post with the fall discount, with a link to the wiki. ### Partner pitch > We want to win the Rosenheim Alpine Club as a partner for hiking week. Build a pitch page and schedule the follow-up. The pitch page “Hiking week partnership” is ready as a draft, addressed to Eva Maier of the Rosenheim Alpine Club. It shows the concept with five guided tours and 400 expected participants. On Tuesday, November 10, a follow-up reminds you to check in with her. ## Every tool costs your team extra Social media planning, project planning, whiteboard, wiki, file storage, and presentations: that is 6 tools and 6 subscriptions. With CIRO NOISE, it is one. ## Common questions from marketing teams ### Can we publish straight to Instagram? Yes. You publish carousels straight from CIRO NOISE to Instagram and reply to comments in the same place. ### How does every post stay on brand? Logos, colors, and fonts live in the brand kit. Carousels and pitch pages take them from there instead of setting them up each time. ### How do we measure campaigns? Every short link adds the campaign parameters to the destination itself, with a QR code for print. You see how often it was opened. ### How does approval work? Every post is a task on the content plan. Whoever approves comments on the post and moves it along, without email or chat. ### Can agencies work with us? Yes. An agency gets a project room and sees only what you share. They comment on the task, without their own subscription. ### Can Claude create a content plan? Yes. Claude reads the brief in the wiki, creates the posts as tasks with dates, and splits them across the team. Your team publishes to Instagram itself. ## CIRO NOISE at a glance - CIRO NOISE is a workspace for small businesses and teams of up to about 50 people: wiki, tasks, customer requests, finance with quotes and invoices, customers (CRM), meetings, knowledge with AI, social media, password vault, and time tracking behind one login. - Price: the first 2 seats are free, with every feature. Each additional seat costs €25 per month plus VAT. No credit card to start. - Privacy: servers and AI run in EU data centers, content never trains AI models, and permissions apply per person and feature. - AI connection: Claude and other AI assistants connect through MCP, the open standard for AI tools, with exactly the permissions of the person. - Provider: CIRO GmbH, Eching, Germany. Contact: hello@ciro.gmbh, phone +49 89 24 88 31 22.